Privacy Policy – Data Value Creation Ltd

Last updated: 12th August 2025

Our AI data privacy policy explains how Data Value Creation Ltd collects, uses, and protects your information when you interact with our website or services, including where AI technologies are part of our work.

Privacy at a glance

  • We only collect what we need – things like your name, contact details, and the information you choose to share with us

  • We keep your data safe – stored securely on UK/EU servers with encryption

  • We use your data to help you – answering enquiries, delivering services, and improving what we offer

  • We don’t sell your data – ever

  • We sometimes work with trusted partners – but they only get what’s necessary and must handle it securely

  • AI use is transparent – any use of your data in AI systems is anonymised and only with your explicit consent

  • You’re in control – you can access, correct, or delete your data at any time

  • Cookies – we use them to make the site work better and understand how it’s used; you can switch them off in your browser

For the full detail, keep reading.

1. The data we collect

Our aim is to gather only the information that is genuinely needed to provide and improve our services. This also ensures we can keep everything running smoothly.
We may collect:

  • Contact details: name, email address, and phone number

  • Work-related details: company name, role, and any information you provide in a contact or enquiry form

  • Interaction data: pages you visit, time spent on them, and the route you take through the site (via cookies and analytics tools)

  • AI-related data: if you use our AI tools or services, we may process input or output data strictly for agreed purposes

  • Publicly available information: such as LinkedIn profiles or business websites, to help us identify and reach the right people

2. How we collect it

We collect information in several ways:

  1. You provide it directly – for example, by filling in forms, sending us an email, signing up for updates, or calling us

  2. It is gathered automatically – through cookies, analytics, and similar technology when you browse our site

  3. We obtain it from trusted sources – including publicly available business data or social media, where this is reasonable and relevant

3. How we use your data

Your information is used to:

  • Respond to questions and requests promptly

  • Deliver our services effectively and make improvements over time

  • Send relevant updates, offers, and content, but only if you have opted in

  • Meet legal and contractual requirements

  • Protect the security of our systems and services

We never sell personal data. In certain cases, we work with trusted partners to deliver part of a service. When we do, they only receive what is necessary and must handle it securely.

4. AI, data and transparency

Because our work often involves AI technologies, we aim to be clear about how they are used. If your data is used to train or improve an AI system, this will only happen:

  • With your explicit consent, and

  • After it has been anonymised or suitably protected

Confidential client data is never used for AI training without a signed agreement.

5. Where and how we store it

Your information is stored securely on encrypted servers located in the UK/EU (via [your hosting provider, e.g. IONOS]). Data is kept only as long as necessary:

  • General enquiries: up to two years

  • Client and project data: as outlined in our contract or as required by law

When the retention period ends, data is securely deleted or anonymised.

6. Marketing

We send marketing emails only if you have requested them or given clear consent. You can opt out at any time by clicking the unsubscribe link in our emails or contacting us directly.

7. Your data rights

You have the legal right to:

  • Access the personal data we hold about you

  • Correct inaccurate information

  • Request deletion of your data, in certain cases

  • Restrict or object to processing of your data

  • Receive a copy of your data for use elsewhere

To exercise these rights, contact us and we will respond within one month.

8. Cookies and tracking

Cookies are small text files that help us remember your preferences and understand how visitors use the site.
We use:

  • Essential cookies – needed for things like keeping you signed in

  • Analytics cookies – to help us improve site performance

  • Advertising cookies – only with your agreement, to show relevant content

You can change your browser settings to block cookies, although some parts of the site may then work less effectively.

9. Other websites

Links on our site may lead to other websites. Their privacy practices are outside our control, so you should review their policies when visiting them.

10. Changes to this policy

We review and update this policy regularly. Significant changes will be highlighted on this page or communicated directly to you.

11. Contact us

Email: info@thedvc.org

You can read more about your rights on the Information Commissioner’s Office website.

To learn more about how we work with AI and data in client projects, see our projects page.

Plain English promise – no jargon, no small print tricks, just clear information so you can make informed choices.